Writing a Strategy is a Day One Requirement

StartUpStrategyIn this contemporary era, many individuals decide to pursue their dream of running their own business. If you want your entrepreneurial endeavors to be successful, it’s important to know that having a strategic plan is not an option. Rather, it is imperative. And an early one. Review this short reference guide Tom Hall, author of Ruthless Focus, on strategic planning, why it’s important from the start and how it can contribute to the sustainable success of your business.

What Is A Strategic Plan?

Although defined broadly, the strategic plan is an outline of your company’s purpose, goals, differentiators and your revenue model. The strategic plan will include all information that is relevant to the development and progress of the company. During the early days of creating your business, keep the plan rather nimble as you learn along the way and make adjustments to fine-tune and get clearer on a focused strategy statement.
Why The Strategic Plan Is Important

Optimizations – The key to success in any business endeavor is focused planning. The more you hone in on what you’re attempting to accomplish and what techniques you need to implement in order to realize your vision, the more likely you are to actually do it. The initial phases of beginning a business should focus on feedback from your customers and employees with an open mind so you can adjust and take advantage of the many ways to optimize your plan and your business.

Saves Time – Another reason that developing the strategic plan sooner than later is that you won’t waste time on actions that won’t progress your vision. Unfortunately, many new business owners equate constantly completing tasks with being productive. Don’t commit this error. You want every action you complete to move beyond the sphere of “being busy” and actually taking your startup to the next level of success and sophistication. Developing the strategic plan empowers you to do this by clearly outlining your goals and thereby functioning as the springboard through which you understand what you need to do for the purpose of generating growth. Without the strategic plan, you may find yourself completing assignments that lead you nowhere.

Enhanced Marketing – A benefit of developing your strategic plan early is that it can help optimize the branding process. When you put your plan together, you’ll likely attain a crystal clear understanding of what your product is, who your primary audience is and how you wish to advertise it to your target market. By attaining this understanding, you’ll be more effective in creating marketing platforms, designing logos, and describing the purpose and value of your brand to prospective customers.

Business Partner Development – A solid strategic plan can increase your likelihood of developing strong business partners. Business-minded people look for partners who are organized, focused, and proficient in clearly articulating the purpose and direction of their company. Maintaining an up-to-date strategic plan empowers you to show a prospective business partner or new distribution channel that you’d be a dynamic professional to work with.

Industry Knowledge – Focusing on a strategy forces you to attain extensive industry knowledge. Specifically, you’ll need to spend time studying and learning your industry landscape in order to put together a solid, savvy plan. Obtaining this information will better prepare you to make your company successful in a competitive industry.

How To Get Started

The best way to ensure that you develop a top notch strategic plan is by utilizing a proven guide with success stories of many long standing companies. To get started, you can utilize business book Ruthless Focus. This book will provide you with information regarding how to put together an excellent strategic plan so that you can move your startup forward.
If you’re developing a start-up and want it to be successful, don’t delay. Now is the time to implement business-building objectives that will help you realize your vision for a company all your own.

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About The Authors
Wally Bock is a writer, speaker, and consultant who specializes in learning and sharing how leadership and strategy combine to create successful companies... About Wally Bock
Tom Hall has advised clients on growth as well as growing companies himself. Tom founded and sold the largest advertising education in the country... About Tom Hall